It all started…

While the whole world was shutting down in spring 2020, a new world opened for me as I discovered the junk journals! I have been immediately passionate about creating journals, adding laces and 3D elements. In November 2020, I created a very cute mini junk journal and I had the idea to open my own Etsy shop and try to sell there to see where it would go! It sold within 5 hours and I got hooked!

I always had that desire to modify pictures or create collages using Photoshop but never got the time, patience or concentration long enough to learn how. In spring 2021, I discovered that I could create with my tablet and the application Procreate and gave it a try … I got hooked!

This is how my journey and business started, expending from creating junk journals to learn to do embroideries, learned to create digital files, learned to manage AI, started to have my own designs printed on fabric.

The dream …

In 2022, I decided to retire from my IT career and give all my time and energy into my dream business. I never worked as hard! I’ve spent hundred of hours to learn all the different aspects of a business (administration, marketing, creating and manufacturing, inventory and technologies).

The dream is to have the possibility to create every day and not having to set an alarm every morning to go to work.